Get your Bar/Nightclub Marketing Plan up-to-date with Mobile Phone Marketing
Traditional print marketing and even email campaigns have grown less effective and more expensive as consumers employ advanced spam filters to weed out offers from business and ignore or toss flyers and junk mail without a second glance. Increasingly, nightclubs and bars are turning to mobile marketing companies to help develop mobile marketing strategies to fill seats, sell-out special events and keep business jumping. Best of all, mobile marketing campaigns are much more cost-effective and offer a much higher ROI than any other means of advertising today.
Nightclub Mobile Marketing Campaigns
Consider the case of PACHA, a premier New York nightclub that was dissatisfied with the ROI on their print marketing campaigns which was expensive and not filling their special events or regular club nights with the number of patrons they wanted. PACHA decided to try mobile phone marketing and engaged mobile marketing companies to implement mobile marketing solutions to address their business needs.
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PACHA’s mobile marketing strategies began with text mobile phone marketing. The mobile marketing campaigns began with physical signage in bathrooms, behind the bars and on giant video screens in their venue along with text links on their website, in emails and print fliers inviting patrons to opt-in to get exclusive invites to special events.
These mobile marketing solutions quickly achieved a 2,000 person text list in less than a month, all managed by the mobile marketing companies’ mobile marketing software. With their list developed, the next step in the mobile marketing campaigns was to send out the first mobile phone marketing offer. Using their mobile marketing software, the marketing company sent out an exclusive invitation for a special event which earned a 15% redemption rate which netted them an additional $12,000 for just that one night.
Another Nightclub Mobile Marketing Strategy
Another nightclub, Coco Bongo in New Jersey, implemented mobile marketing strategies to great results. By offering free admission and drink deals for opting-in to their text list, Coco Bongo was able to completely change their advertising method and now rely solely on mobile marketing solutions. Within three months of setting up their mobile marketing software and initiating mobile marketing campaigns, they were able to discontinue use of all printed materials – flyers, signage and more and rather than losing business, they were able to increase their brand awareness, club attendance and revenues.
In the first four weeks of using mobile phone marketing, Coco Bongo raked in 1,000 subscribers to their text list and is up to 6,000 subscribers increasing on a daily basis. The clubs marketing director, Hillary Gomez, said, “Text messaging is definitely the number one marketing strategy that we at Coco Bongo abide by.”
Resources for Bar & Nightclub Mobile Marketing
- DudaMobile – Offers Bar and Nightclub Mobile Website Design
- Tatanto – Provides full featured SMS Marketing, Mobile Coupons and QR Code Services
More nightclubs than ever are launching mobile marketing campaigns to increase club attendance and drive revenues. In order to stay relevant in an increasingly competitive arena, your bar or nightclub should investigate launch low-cost, high-ROI mobile marketing strategies for your establishment. With the ability to offer on-the-spot discounts and invites to fill your venue on a slow night, mobile marketing is flexible, affordable and effective.
Take your nightclub marketing strategy to the next level and look into new mobile marketing strategies like SMS marketing, mobile website design and mobile app design.
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Nice post and great to see examples showing that nightclub mobile marketing strategies really work. One more thing apart from the high return on investment is the low investment that needs to be made with mobile marketing. Lower spending and higher returns, this seems like a win win thing.