Restaurant SMS Marketing is Taking Off

by Michael Armstrong

Restaurant Marketing Strategies and Plans Must include Mobile

Restaurant MarketingSMS marketing for restaurants is growing more popular by the minute. In the past few years, SMS marketing has become the fastest growing tool for restaurant marketing. With more people tightening their budgets, dining out has become a luxury. But by offering a discount using SMS coupons, you can encourage people to treat themselves to a meal they otherwise would have made at home.

The recession has hit not only family budgets, but advertising budgets as well – you may have more limited funds to devote to your restaurant’s marketing efforts. That’s what makes text message marketing so appealing – it costs little to implement and use. Mobile coupons cost around 1? each to send versus more than 25? each for paper coupons sent to customers.

The Mobile Marketing Association has done several studies on the effectiveness of mobile coupons. One case for McDonald’s showed response rates close to 29%. This is 30 times more effective than typical paper coupon response rates. Once you build your SMS marketing list, mass texting is a simple tool to reach out to customers with special offers and see amazing response rates.

Once you are ready to try SMS marketing for restaurants, you can do it yourself using low-cost SMS marketing software, hiring a mobile marketing agency or one of many different mobile marketing companies out there.

Depending on the time you have available, your budget and other resources, you may want to consider outsourcing your restaurant text message marketing program.

While a local mobile marketing agency or one of the many mobile marketing companies available to you may be able to meet with you face to face to discuss your strategy for SMS marketing, your time is always critical. You probably do not want to spend a lot of valuable time discussing their SMS marketing software and services while they charge you a costly hourly rate or present a very expensive fixed pricing plan.

The whole concept behind mobile restaurant marketing is using technology to interact efficiently and effectively. By outsourcing to an internet source, you can apply this same philosophy to your mass texting approach. You can easily manage your SMS coupons program online in moments rather than setting aside time for appointments.

The Mobile Marketing Association also profiled a recent KFC campaign to build up their mass texting list. They engaged a mobile marketing agency to manage their mass texting plan and scored 63,000 opt-ins within a month. No doubt, KFC had the force of large mobile marketing companies behind this effort, but the principles still apply to a small business text message marketing program.

Consumers love saving money and with budgets tighter than ever, mobile coupons are a win-win for both you and your customers. SMS coupons can fill seats that would otherwise be empty and patrons can enjoy a discounted meal they may not have otherwise been able to afford.

Top SMS Marketing Companies for Restaurants

  • Tatango – SMS Marketing, Mobile Coupons
  • Trumpia – QR Codes, SMS Marketing

Whether you download SMS marketing software and manage your own program or look to the examples shown by the Mobile Marketing Association and outsource your efforts, SMS marketing for restaurants is a growing promotional tool you should consider to ramp up sales at your restaurant.


Restaurant Text Message Marketing is taking off in popularity.  Does your Marketing Strategy include Mobile?  All restauranters should start to implement a mobile marketing strategy such as:

  • SMS Text Marketing
  • restaurant Mobile Phone Apps
  • Restaurant Mobile Websites
  • Mobile Phone Advertising

There are quite a few of sms marketing companies for restaurants, however before you decide on a restaurant mobile marketing strategy, Sign up for our FREE mobile marketing training below.

There is no doubt that mobile marketing is the new future of marketing as we know it.  As a restaurant owner, you must start to learn more about how these new mobile marketing solutions will help your business. 

  • Are you looking into restaurant mobile website design
  • Are you considering how to create mobile apps?
  • Do you belive that you can benefit from advertising on mobile phones?
  • Do you think that builk SMS marketing is right for your restaurant store?

Take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Mobile Marketing Training Course

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Categories: Bulk Text Marketing Mobile Coupons Mobile Marketing Strategies QR Codes Restaurants Short Codes SMS Marketing Text Marketing Text Marketing Companies Text Marketing Platforms Text Marketing Resellers Text Marketing Services Text Marketing Software Text Message Marketing

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