Personal Trainer Text Marketing Ideas

by Michael Armstrong · 2 comments

Personal Trainer and Health Club SMS Marketing

SMS Marketing for Trainers and Health ClubsIf you are a personal trainer looking to increase your client base, look no further than text message marketing.  Mobile marketing strategies are a perfect fit for any fitness or health club marketing plan. Although only 50% of Americans have a smart phone, 98% of cell phones of all types have text message marketing capabilities, meaning you can reach nearly all of your target potential customers using SMS marketing.

To entice people into signing up for your personal training services, you need to first get them to opt-in to your SMS marketing list and then send them messages that will engage them to seek out your services. Typically you need to offer something of value to encourage people to opt in to your fitness text message marketing service. You will want to make it something that will interest them and not be too costly to you, so it’s a “Win-Win”.

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You might consider offering a free personal trainer session – if you have a high response rate, you can even do it in a small group setting, although one-on-one will probably produce a higher conversion rate .

Once you have potential clients on your targeted fitness text message marketing list, you can engage them through weekly reminders to stick to their training regimen, invite them to sign up for personal trainer sessions and ask them questions about their fitness progress to encourage them to communicate with you.

Because being a personal trainer is by definition a personal service, communicating through SMS marketing can be highly effective. You can even construct bulk SMS marketing messages to send out to many recipients at once that seem like they are highly personal and meant directly for them.

If you are too busy to run your own text message marketing service, consider outsourcing to a service such as Trumpia that offers a free trial and can manage your personal training text message marketing strategy.

Free Fitness Health Club Marketing Training Course

Sometimes referred to as “Fitness text message marketing”, the results show it can be highly effective – personal training and fitness are niches where you can provide invaluable support. You can accomplish this by helping people to improve their health, achieve personal fitness goals and improve their quality of life.

Remember that you only have 160 characters, including spaces, to effectively communicate with your target audience. Consider a message like this:

Hi. Richie the personal trainer here. How are your workouts going? I can meet you Tuesday for a training session to help out. Text back to book at 20% off.

Your text message marketing service provider may have samples texts for your niche. Looking at these can inspire you as you craft brief, effective messages. When writing a text for your personal training text message marketing service, remember these pointers:

  • Identify yourself immediately
  • Engage them on a personal level
  • Make an urgent offer to encourage immediate action
  • Offer a discount or promotion to encourage action
  • Tell them how to respond to take advantage of your offer

By using a low-cost or free text message marketing service to launch your text message marketing program, you can easily reach a large segment of your local target audience and entice them to engage with you via text marketing. Text marketing actually takes less time, money and expertise than traditional forms of communication such as email, phone and handing out flyers.

Free Text Marketing for Fitness


Personal trainer and health club Text Message Marketing is taking off in popularity.  Does your Marketing Strategy include Mobile?  All personal trainer and health clubs need to look into mobile marketing strategies like:

  • Text Message Marketing
  • Personal trainer and health club Mobile Phone Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are a large number of personal trainer and health club text message marketing agencies, but before you decide on a sms marketing strategy, Sign up for our FREE mobile marketing training below.

There is very little doubt that mobile marketing is the new future of marketing as we know it.  As a personal trainer and health club owner, you must start to learn more about how these new mobile marketing tools will help your business.

  • Are you looking into mobile website design?
  • Are you considering how to create mobile apps?
  • Do you think that you can benefit from advertising on mobile phones?
  • Do you belive that text message marketing is right for your organization?

Take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Mobile Marketing Training Course

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Anna Bager December 24, 2012 at 5:29 pm

This could take a personal trainers business to a totally different level of succes because everything a personal trainer does is personal so to have contact with your client to make sure they are still motivated and doing their exercises and to stay on them about their appoinments so they do not get lazy is pure perfection.

Mark Mason December 24, 2012 at 5:53 pm

Text marketing could take a Personal Trainers business to the next level. Everything a Personal Trainer does is Personal. To be able to use text message reminders and even motivational text messages is a great idea for personal trainers!

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