Five Mobile Text Marketing Tips for Personal Trainers

by Michael Armstrong · 2 comments

HealthClub Marketing, Personal Trainer Marketing and Gym Marketing will Never Be the Same

Fitness Marketing StrategiesPersonal trainers are experts at taking weight off clients’ bottoms, but what about your bottom line? Mobile text marketing is a powerful tool that you can use to draw more business in to your gym and help more people improve their fitness.

Here are some ideas for personal trainers to use when implementing bulk SMS marketing programs:

1. Reduce cancellations and no-shows – How frustrating is it when you’re all revved up for a fitness session with a client only to have them cancel at the last minute or just not show up to the gym at all. By sending out training appointment reminders a few hours or even a day prior to your session, you obligate your client to either cancel in a timely manner or follow through and keep the session.

2. Keep clients engaged – Personal trainers know training is a personal business and communication is key to keeping your client engaged. SMS marketing can be used to send inspirational messages to keep your clients on track. They will appreciate personal attention – and you can construct bulk SMS marketing messages to seem personal but save you time and keep your gym hopping.

3. Fill open sessions – SMS marketing campaigns can be instrumental in filling up both group and individual training sessions. If you’ve got clients who are no longer coming to one on one personal training sessions, you may be able to re-engage them by offering mobile text marketing invitations to group training sessions that are more affordable.

4. Find new clients – FitnessSMS marketing campaigns focused on finding new clients can send out codes like GETFIT to a specific number to sign up for a group or individual training session at a discount. This uses SMS marketing in two way – first it can opt them in to your text list and second it can get them signed up for a fitness class.

5. Encourage referrals – If you are already using health club SMS marketing to engage with existing clients, why not try mobile text marketing to get them to send you referrals for friends and family members. You can send out bulk SMS marketing offers that give a discount to both your client and to the friend or family member they refer to you – you can even offer them the offer to train together with you at a discounted rate.

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SMS marketing campaigns are one of the lowest cost, easiest to manage and highest ROI marketing tools for branding your fitness services and finding clients for your personal training services. Try these suggested ideas to grow your business and bottom line effectively and easily.


Take your healthclub marketing plan to the next level and start looking into new marketing strategies like text message marketing, mobile website design and mobile app design.  

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Categories: Mobile Marketing Strategies SMS Marketing Sports Text Marketing Software Text Message Marketing

{ 2 comments… read them below or add one }

Peter Danaher December 22, 2012 at 4:18 pm

This sounds cool and just the thing i want for my gym. But i am afraid of all this tech stuff. Can i find someone who can manage all this for me so i can only worry about running my gym.

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Michael Armstrong December 25, 2012 at 3:29 am

Managing a text message marketing campaign is actually pretty easy to accomplish. The text marketing companies we recommend have a lot of resources available to you to get started and once you understand the basics, I think you’ll find that sending out a bulk text message to your audience, is as easy as sending an email.

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